Indian Startups Stepping Up The Shoe Game!
In recent years, a surge of Indian start-ups has transformed the footwear industry by creating shoes specifically designed for Indian feet. Brands such as Neemans, Comet, Arreto, and Plaeto are at the forefront of this movement, focusing on comfort, fit, and style tailored to the unique anatomy of Indian feet.
- The Rise of Indian Brands
The rise of these brands can be attributed to the limitations of traditional global footwear companies, which often design shoes based on Western foot shapes. These typically feature narrower profiles and smaller toes, making it difficult for many Indian consumers to find comfortable options.
The widening gap in the market has created opportunities for start-ups that prioritise the specific needs of Indian customers.
- The Neeman's Story
Neeman’s, founded by Taran Chhabra and Amar Preet Singh in 2017, emphasises sustainable footwear crafted from materials such as Merino wool and recycled plastics.
Their eco-friendly approach has gained traction among consumers who value both comfort and environmental responsibility. The brand offers a diverse range of products, including their popular Merino Wool Joggers.
- Plaeto: The 'Swades' Moment
Plaeto stands out with its founders, Ravi Kallayil and Pavan Kareti, who transitioned from high-profile roles at Nike’s Global Innovation team to create a brand focused on comfort for Indian consumers.
Plaeto’s mission is to deliver stylish footwear that accommodates the broader foot shape common in India, all while maintaining high-quality standards.
- Comet: The Right Vibes!
Comet targets active individuals with performance-oriented footwear that combines innovative technology with stylish designs. Their focus on durability and functionality appeals to those seeking shoes that can keep up with a dynamic lifestyle.
- Arreto: Made For Kids!
Arreto blends traditional craftsmanship with contemporary design, offering versatile footwear suitable for kids. The brand ensures that comfort is never compromised for style.
- Understanding The Indian Feet
These brands distinguish themselves through their understanding of local foot structures and preferences. They provide wider shapes, cushioned soles, breathable materials, and designs that reflect Indian culture.
As consumers become increasingly selective about their purchases, these innovative footwear start-ups are poised for significant growth. If you’re ready to experience comfort without sacrificing style, exploring these brands could be your next step towards finding the perfect fit.
