The demand for education in local languages in India has seen a significant surge, driven by the rapid growth of internet users and the increasing adoption of regional content. According to the latest IAMAI-Kantar report, India had 886 million active internet users in 2024, with rural areas leading this growth at 488 million users, accounting for 55% of the total user base. This trend is expected to continue, with the internet user base projected to surpass 900 million in 2025.
Indic Languages At The Forefront
Indic languages are at the forefront of this digital revolution. Nearly 98% of internet users accessed content in regional languages like Tamil, Telugu, and Malayalam in 2024, reflecting a massive shift toward vernacular consumption. This change is particularly significant for EdTech platforms aiming to democratize learning by catering to non-English-speaking users in Tier 2 and Tier 3 cities.
Learning In Local Languages
Learning in local languages not only boosts comprehension and engagement but also addresses the educational needs of underserved communities. With over half (57%) of urban internet users preferring regional language content, EdTech startups are strategically localising their offerings to tap into this growing demand. This move is opening up vast opportunities for inclusive education while preserving linguistic diversity.
The rise of AI-powered tools has further enhanced the accessibility of regional language content. From personalised learning experiences to interactive tutorials in native tongues, technology is bridging the gap between learners and quality education. These advancements are pivotal in ensuring that India's diverse population can benefit from digital learning resources.
In conclusion, the surge in internet penetration and regional language adoption is reshaping India's educational landscape. By embracing vernacular learning, EdTech platforms are not only unlocking new markets but also fostering a more inclusive and equitable ecosystem. With projections indicating continued growth in both internet users and regional content consumption, the future of education in India lies in speaking every learner's language.
