In a recent Champions Trophy match, all eyes weren’t just on Hardik Pandya’s all-round performance—but also on his wrist. The Indian cricketer was spotted wearing an exclusive Richard Mille watch, valued between ₹18 to ₹21 crore. It was a bold statement piece, combining rare craftsmanship with elite athlete energy. But Pandya isn’t alone. Cricketers across the globe are leaning into the luxe timepiece trend, blending sport with style like never before.
Cricket and Luxury Watches: A Natural Match
At first glance, cricket and luxury watches may seem worlds apart. But look closer, and you’ll spot the shared values: precision, performance, and prestige. Time is everything in sports—from split-second decisions to game-defining moments. Similarly, luxury watches are defined by their meticulous engineering and timeless elegance.
For elite athletes, these watches are more than just accessories. They’re badges of achievement, status symbols that celebrate success, discipline, and peak performance. While functionality plays a role, it’s the story behind the watch—the craftsmanship, the legacy, the brand—that resonates with top players.
Hublot and Rado: Setting the Pace
While football, tennis, and Formula 1 have long had their share of luxury watch ambassadors, cricket is now catching up. Hublot, known for its disruptive spirit, was the first luxury watch brand to commit to cricket, becoming the official timekeeper for the 2015 Cricket World Cup. It was a bold move that paid off, placing the brand front and center in a sport with a global audience.
Not far behind, Rado also entered the game, partnering with cricketers and sponsoring events, positioning itself as a stylish choice for sport-savvy fans. These partnerships go beyond mere branding—they’re about associating timeless design with legendary performance.
What’s Next? Cricket’s Time to Shine
Globally, athletes like Roger Federer (Rolex), Lionel Messi (Jacob & Co.), and Rafael Nadal (Richard Mille) have long been faces of iconic watch campaigns. Now, it’s time for cricketers to take the spotlight. With millions of fans and massive influence, cricketers are the perfect brand ambassadors.
As more cricketers flaunt exclusive watches on and off the field, expect to see luxury watch collaborations, limited editions, and endorsements soar in the cricket world.
Luxury watches and cricket share a common ethos: mastery of time, style, and substance. Whether it’s Hardik Pandya’s multi-crore masterpiece or a strategic brand collab, one thing’s clear—cricket’s watch moment has officially begun.
