The Ambanis & Quiet Luxury: How India’s Richest Family Masters Understated Elegance

One of the wealthiest families of India is also one of the most fashionable. We are talking about the Ambanis. According to Forbes India's 100 Richest List, Mukesh Ambani leads as India's wealthiest individual with a net worth of $119.5 billion.

While they own some of the most expensive and the most fashionable clothes, bags and accessories, the Ambanis are also all about quiet luxury.
Quiet luxury, also known as stealth wealth, emphasizes understated elegance and high-quality craftsmanship over overt branding. It focuses on timeless minimalist designs that reflect sophistication.

Let us take you through the times when the Ambanis proved that quiet luxury is their A-game.

At the star-studded Tira event which happened in Mumbai last year, Nita Ambani opted for a tweed jacket with a black and white check pattern, a V-neckline, full-length sleeves, and a relaxed fit. She styled the coat with black flared sequined pants and a stripe-printed shirt. The jacket, which is another great example of quiet luxury, is from the ‘Chanel Resort 2024’ collection and comes with a hefty price tag of ₹12,30,000.

She accessorised her look with a pair of oversized transparent hoop earrings, a statement ring adorning her finger, a pair of high heels, and an eye-catching Pop Coco bag from Chanel's 2024-25 collection.

Nita Ambani in a Gujarati Patola saree was a sight to behold. While her wardrobe has many handloom sarees, she looked stunning in a silk patola saree at the grand musical ‘Rajadhiraaj: Love, Life, Leela’ held at the NMACC in Mumbai. She wore a silk blouse with it which had a beautiful image of ‘Radha-Krishna’ embroidered at its back.

At the pre-wedding functions of her brother Anant Ambani and Radhika Merchant, Isha rocked an Elephant printed co-ord set. The outfit featured elephant motifs and Isha kept it casual as she added minimal jewellery and white shoes. The attire was from the Indian brand JODI.

While it may look simple, do you know that the print was specially designed for Isha? Isha's stylist Anaita Shroff Adajania told Vogue, "We were very excited for this one because we worked with JODI to create an actual elephant block, and it’s called the ‘Isha’ blockprint. We sampled them in many colours and I had my heart set on an orange-y peach tone.”

Loved Isha and Nita’s quiet luxury moments? Here are some brands that offer quiet luxury.

Get your hands on Coach's artistic trench coat for ₹1,52,999. Long and lean, this double-breasted trench is made from soft suede.

Brunello Cucinelli is renowned for its dedication to Italian craftsmanship, blending luxury with timeless elegance. This mountain trousers for men is a great example

Looking for a monsoon coat? We have the perfect one for your from Max Mara. Do not forget to add a matching belt.

The Sabine jumpsuit is a perfect and luxurious blend of wool and silk, featuring a plunging neckline. This is truly a standout piece of sartorial elegance!