In this explosive episode of The Hot Take Podcast, host Suchin sits down with Viraj Sheth — Co-Founder & CEO of Monk Entertainment — for one of the most honest, no-nonsense deep dives into the creator economy you’ll hear this year.
Viraj unpacks everything: how much Indian creators actually earn, the truth behind fame and “going full-time,” why the next wave of content is driven by sincerity, the rise of de-influencing, burnout, credibility crises, and how brands decide who to bet on. From follower milestones to real income numbers, niches that make the most money, the algorithm, UGC, long-form content, and the future of influence — nothing is off the table.
Whether you’re a creator, aspiring to be one, a marketer, or someone trying to understand the real engine powering India’s digital culture, this conversation is unmissable.
And don’t skip the end — Viraj’s advice for the next five years of content creation might change how you think about the internet forever.
