Tourism isn’t just about travel, it’s the backbone of many economies worldwide. Some nations thrive almost entirely on visitors, while others, like India, are just scratching the surface of their potential.
Iceland: Nature’s Powerhouse
Tourism powers 8% of Iceland’s economy, drawing visitors with glaciers, volcanoes, and the Northern Lights. Despite its small size, Iceland has cemented itself as a global tourist magnet.
Thailand: The Land of Endless Buzz
In Thailand, tourism accounts for nearly 9% of GDP. In 2024, travellers spent more than $51 billion exploring its beaches, temples, and the vibrant energy of Bangkok’s nightlife.
Greece & Croatia: History Meets Popular Culture
Tourism is Greece’s lifeline, contributing around 34% of its GDP and generating $87 billion in 2024. Ancient ruins, Mediterranean cuisine, and idyllic islands keep tourists coming in droves. Close by, Croatia earns about a quarter of its GDP from visitors. In 2024, it pulled in $17 billion, with Dubrovnik’s Old Town—made globally famous by Game of Thrones, becoming a top bucket-list destination.
Fiji, Seychelles & Maldives: Islands of Paradise
Fiji depends on tourism for about 40% of its economy, its crystal waters and reefs attracting honeymooners from across the world. Seychelles takes it further—tourism makes up more than half of its GDP, thanks to untouched beaches and luxury escapes. But Maldives tops them all. With nearly 70% of GDP tied to tourism, it’s the most tourism-dependent country globally. Its “one island, one resort” model has become the ultimate luxury getaway.
India: The Sleeping Giant of Tourism
India tells a different story. Despite offering the Himalayas, deserts, beaches, wildlife, temples, and festivals, its global tourism share is just 1.5%. With stronger branding and infrastructure, India could rise as the next tourism superpower. From Iceland to the Maldives, tourism can make or break economies.
For India, the potential is enormous. If tapped right, the “Incredible India” brand could rewrite the global tourism map.
