MTR, or Mavalli Tiffin Rooms, is a legendary South Indian restaurant chain that has captivated food lovers since its inception in 1924. Founded by the Maiya brothers—Parameshwara, Ganappayya, and Yagnanarayana—in Bengaluru, MTR began as a modest eatery called the Brahmin Coffee Club, serving coffee and idlis to a growing clientele. The name was later changed to reflect its location, becoming Mavalli Tiffin Rooms, or simply MTR.
Steam Sterlisation of Utensils
One of the most fascinating aspects of MTR's history is the innovative spirit of Yagnanarayana Maiya. After a transformative trip to Europe in 1951, he introduced steam sterilisation in Indian restaurants, setting new standards for cleanliness and hygiene. This commitment to quality not only elevated MTR's reputation but also influenced dining practices across India.
No VIP Treatment
MTR quickly became a favourite among politicians and celebrities, who often had to wait in line like any other customer. This egalitarian approach contributed to its charm and authenticity, making it a beloved institution in Bengaluru.
Ready To Eat Diversification
However, the restaurant faced significant challenges during the Emergency in 1975 when economic constraints forced it to adapt. MTR entered the packaged food business, launching ready-to-eat products that allowed it to thrive even during tough times.
Acquisition By Norway’s Orkla
In 2007, MTR Foods was acquired by the Norwegian conglomerate Orkla Group for approximately $100 million, marking a significant milestone in its expansion journey. Today, MTR Foods exports its diverse range of products to 21 countries, including the US, UK, Australia, and Japan. This international reach showcases the brand's appeal beyond Indian borders and highlights its commitment to quality and authenticity.
MTR is not just about food; it's about heritage and tradition. The restaurant continues to serve authentic South Indian cuisine while maintaining high standards of hygiene and service. Visitors can still enjoy traditional meals served in silver tumblers—a nod to its rich history. The restaurant has also become a cultural landmark in Bengaluru, where locals reminisce about their experiences over rava idlis and filter coffee.
In summary, MTR's journey from a small coffee house to an international food brand is a testament to its founders' vision and dedication. With a legacy spanning nearly a century, MTR remains an integral part of India's culinary landscape, celebrated for its delicious food and commitment to excellence.
