Saregama, India’s oldest music label, has a rich and storied history that dates back to its founding in 1901 as The Gramophone Company of India. This pioneering entity made significant contributions to the Indian music landscape, beginning with the release of the country’s first-ever studio recording in 1902, performed by the legendary Gauhar Jaan. This marked the beginning of Saregama’s journey as a custodian of Indian music heritage.
Saregama's Dum Dum Studio, established in 1928 in Kolkata, has been a landmark in music recording, hosting illustrious figures such as Rabindranath Tagore. This studio played a crucial role in shaping the music history of India, producing countless recordings that resonated with audiences across generations. During the era of LPs and gramophones, Saregama was synonymous with quality music under the brand name HMV (His Master’s Voice), which became the gold standard for music in India.
In 1985, Saregama underwent a transformative phase when it was acquired by the RPG Group from EMI. This change not only revitalised the company but also set it on a new trajectory that embraced modernization while honouring its legacy. The rebranding to Saregama in 2000 symbolised this evolution, allowing the company to adapt to changing musical tastes and technological advancements.
Today, Saregama boasts an extensive library of over 200,000 songs across various genres and languages, making it one of the largest music repositories globally. The company has diversified its offerings beyond just music; it now produces films under the Yoodlee Films banner and creates multi-language television content. This strategic expansion has enabled Saregama to remain relevant in a rapidly changing entertainment landscape. The launch of innovative products like the Saregama Carvaan—a portable digital music player featuring 5,000 classic Hindi songs—has further cemented its position in contemporary culture. The Carvaan appeals particularly to older generations who cherish nostalgia while providing a user-friendly interface for today’s digital consumers.
Embracing Digital Transformation
With nearly 300 million followers across social media platforms, Saregama has successfully transitioned into a digital powerhouse. It continues to engage audiences through various channels, ensuring that its rich musical heritage remains accessible to new generations. By leveraging its vast catalog and embracing modern technology, Saregama not only preserves its legacy but also shapes the future of Indian music.
Saregama stands as a testament to India’s musical evolution—an entity that is not just old but undeniably vintage cool. It embodies a unique blend of tradition and innovation, making it an enduring icon in the world of music.
