If you spent any time online in 2025, you saw the chaos firsthand. The internet just… snapped, in the best way possible. Everything went off the rails, from people hilariously renaming French pastries to wild corporate scandals playing out in public. “Brainrot” took over, but so did some seriously sharp satire. As the year wraps up, it’s worth looking back at the viral moments that didn’t just trend, they actually changed how we talk, shop, and joke around.
The “Prashant” revolution
Who would’ve guessed a French pastry could kick off a full-blown language movement? It started when Ayush, a content creator, called a croissant a “patties” and the internet had a good laugh. Then he misheard an AI correction and blurted out “Prashant?”- and just like that, a meme exploded. Ayush scored a huge brand deal, bakeries started selling “Prashant” pastries, and suddenly, a simple mix-up became a countrywide in-joke. Only in India does a confident goof-up turn into a viral sensation.
Aura Farming: The new social currency
Who cares about likes and followers anymore? In 2025, everyone obsessed over their “Aura.”
It all started with a video of an Indonesian kid dancing on a boat, oozing cool. “Aura Farming” took off from there, people started measuring every move for its vibe points. Save a puppy? That’s a fat +1,000 aura. Trip over nothing? Oof, -50,000.
Life turned into a video game, and everyone played, watching their “cool factor” rise or crash.
Caught in 4K: The Coldplay scandal
Corporate drama crashed headlong into concert chaos this year. When a CEO and his ex-HR head got caught looking super shady on the Coldplay “Kiss Cam,” the internet went nuts.
The cringey jumbotron clip led to resignations and spawned a new wave of “Caught in 4K” memes.
Turns out, even in a sea of 50,000 people, you can’t hide from the internet.
Satire and spies: The Indian context
The Indian job market turned into a meme goldmine too. The “Vishal Mega Mart Entrance Exam” joke popped up, poking fun at how landing a security guard gig looked harder than cracking the UPSC.
Then came the movie Dhurandhar, launching the “First Day as an Indian Spy” trend.
Creators everywhere started riffing on spies blowing their cover with little Indian habits—like touching a book to their forehead after dropping it.
The joke was so good, even Pakistani creators joined in. Sometimes, you just need a laugh to connect people across borders.
