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Lifestyle | Food
Tanya Tiwari

More than masala: How Indian spices are taking over the world

More than masala: How Indian spices are taking over the world
India, the world’s leading spice producer, exports $4.5 billion worth annually. With deep-rooted cultural ties and rising global demand in food and beauty, India’s spice story blends tradition, innovation, and expanding regional cultivation.
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India has long held the title of the "Land of Spices," and for good reason. The country is one of the world's top producers of a wide array of spices including cardamom, cloves, chili, curry leaves, fenugreek, fennel seeds, turmeric, and black pepper. These vibrant and aromatic ingredients are deeply ingrained in India’s culinary, cultural, and medicinal heritage.

A $4.5 billion industry: India’s role in the global spice market

India currently exports approximately 1.5 million tonnes of spices annually, generating revenues of around $4.5 billion. This accounts for nearly 25% of the global spice trade, which is estimated to be worth $20 billion. From bulk exports to value-added products, Indian spices are in high demand across markets in the Middle East, the United States, Europe, and Southeast Asia.

Rising global competition: Other key spice exporters

Although India leads the charge in spice cultivation and trade, other countries are making significant strides. According to the Chairman of the World Spice Organisation, Vietnam, Indonesia, Brazil, and China have emerged as strong contenders in the global spice industry. However, India's edge lies in its diverse climate, traditional farming knowledge, and ability to produce a broad spectrum of spices.

A history etched in time: Spices and ayurveda

India’s connection with spices goes back more than 5,000 years, with ancient Vedic texts and Ayurvedic manuscripts documenting their use for food, healing, and rituals. Spices like turmeric and cardamom were not just ingredients, but sacred elements that supported holistic well-being. This historical association continues to influence global perceptions of Indian spices as both culinary and medicinal treasures.

From kitchen to skincare: The herbal beauty boom

The benefits of Indian spices now go beyond the plate. Saffron, turmeric, and cinnamon have become staples in skincare products due to their antioxidant, antibacterial, and anti-aging properties. These ingredients are increasingly featured in natural face masks, serums, and oils, fueling rapid growth in the herbal beauty and wellness industry—both in India and globally.

New spice frontiers: Northeast India, Odisha and Jharkhand

To diversify and expand spice cultivation, India is tapping into non-traditional growing regions. The Northeast, Odisha, and Jharkhand are emerging as new spice hubs, thanks to government initiatives, farmer training programs, and better infrastructure. These areas are proving fertile for a range of spices, contributing to both local economies and national exports.

India’s spice story is more than a tale of trade, it’s a saga of tradition, innovation and global influence. As new regions join the movement and spices find fresh relevance in wellness and skincare, India continues to season the world one fragrant shipment at a time.

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