When Lauren Sánchez arrived in Venice for her wedding festivities with Amazon founder Jeff Bezos, all eyes were on her. But beyond the glitz and grandeur of the occasion, it was her accessory of choice that quietly stole the show—a sleek, black satin barrel-shaped clutch from Indian luxury label Ahizoka By Brham.
Founded in 2016 by designer Namrata Karad, Ahizoka By Brham is making waves globally as a purveyor of quiet luxury. The label is known for its understated elegance and artisanal craftsmanship, offering a refreshing contrast to logo-heavy, mass-market luxury.
Over the years, Ahizoka has found favor among high-profile celebrities across the globe. Renowned names like Helen Mirren, Doja Cat, Alia Bhatt, and Kareena Kapoor Khan have been seen carrying the brand’s distinctive handbags at major red carpet events including the Cannes Film Festival, the Oscars, and other global fashion platforms.
The clutch carried by Sánchez—a barrel-shaped silhouette in rich satin is part of Ahizoka’s signature design language. Though the exact price of the handbag remains unconfirmed, a glance at the brand’s website reveals that Ahizoka’s products typically fall in the price range of ₹50,000 to ₹1.5 lakh, aligning with the growing demand for high-end, handcrafted accessories.
What sets Ahizoka apart in the competitive luxury space is its unique aesthetic. The brand draws inspiration from architectural forms and sculptural geometry, creating pieces that are not only functional but also works of wearable art. Clean lines, structured shapes, and an emphasis on craftsmanship form the core of its design philosophy.
Every bag is crafted with precision, reflecting a blend of Indian heritage and global sensibility—an ideal accessory for a bride like Lauren Sánchez, who is known for her bold yet refined fashion choices.
As the global luxury handbag industry continues to grow, currently valued at over $40 billion—Ahizoka By Brham is positioning itself as a formidable player. With a target of 15% year-on-year growth, the brand is expanding its footprint among discerning fashion consumers who value quality over conspicuous branding.
In an era where quiet luxury is gaining momentum, Lauren Sánchez’s choice to carry an Ahizoka clutch to one of the most high-profile weddings of the year signals a powerful shift. It’s not just about making a fashion statement, it’s about choosing style with substance, rooted in craftsmanship and culture.
