Backpack-wala mausam: How Gen Z is making the monsoon cool again

“Pehle baarish ka mazza chai-pakode mein tha, ab ticket book karne mein ata hai!”

Monsoon in India is no longer about curling up indoors. For Gen Z and millennials, it’s a cue to explore. The rains are unlocking lush trails, misty escapes, and international getaways, and young travelers are leading the charge. With flexible work setups, budget-friendly deals, and fewer crowds, monsoon tourism is booming and how.

Monsoon travel: The new wanderlust wave

Traditionally considered off-season, the monsoon period is now seeing an unexpected surge in travel demand. From mist-covered mountain treks to lush green landscapes, this season is drawing in adventurers and leisure seekers alike.

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According to Cleartrip’s PeekABoo trend report, monsoon travel bookings jumped by 46% in 2024, with Tier I cities accounting for 78% of all bookings. The primary age group driving this trend? Young adults between 24 to 30 years, who are increasingly opting for short “70-hour monsoon breaks” to escape the daily grind of the workweek.

Domestic destinations that are raining popularity

India’s diverse monsoon landscape offers something for every kind of traveler. Leading the charts are:

• Lohagad Trek, Maharashtra: A monsoon favorite for trekking enthusiasts, this fort transforms into a green paradise during the rains.
• Munnar, Kerala: With its rolling tea gardens cloaked in mist, Munnar is the perfect retreat for those seeking serenity and scenic beauty.

These destinations are not just picturesque; they're also light on your pocket, making them ideal for the budget-conscious Gen Z explorer.

International Faves: Wet, wild and wanderlust-worthy

Millennials and Gen Z are also heading overseas to chase the rain, but with a purpose. Trending global destinations include:

• Ubud, Bali: With its lush rainforests, rice terraces, and wellness retreats, Bali remains an evergreen favorite.
• Hoi An, Vietnam: Known for its lantern-lit streets and riverside cafés, Hoi An offers a unique monsoon charm that’s gaining traction among Indian travelers.

Airlines and hospitality brands are cashing in with monsoon-specific deals, making international travel surprisingly affordable during this time.

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Who’s traveling? Everyone, including ‘Frolleagues’

According to Thomas Cook (India), the monsoon holiday trend is not limited to solo wanderers or couples. Their data highlights a strong interest from:

• Working professionals
• Multigenerational families
• Couples
• ‘Frolleagues’—colleagues who travel together as friends

This diverse mix reflects the changing nature of travel, where experiences matter more than the seasons.

Rain + travel = Smart planning

Despite the demand, hotel prices have remained stable (just 3% higher), and airfare has increased modestly by 13%, keeping travel accessible. Travelers are mixing spontaneity with strategy last-minute bookings are up 14%, but early planning is also gaining ground (up 10%).

Baarish + backpack = Bliss

Gen Z and millennials have redefined the monsoon mood. There is no longer time to stay indoors; rainy days are now passport-approved adventures. Whether it’s a weekend trek, a wellness retreat, or a spontaneous international escape, one thing’s clear, backpack-wala mausam is officially in season.