Boycott in action: How India is quietly cutting ties with Turkey

India’s growing boycott of Turkey is beginning to show ripple effects across sectors—some expected, others surprising. From chocolates and clothing brands to aviation services and academic institutions, the fallout is widespread.

The movement began after Turkey openly supported Pakistan and criticized India’s anti-terror operations in Pakistan and Pakistan-occupied Kashmir, particularly under Operation Sindoor.

On May 15, Turkish airport ground-handling giant Celebi lost its security clearance in India. Most of the nine airports associated with Celebi have since severed ties with the company.

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In fashion, major platforms like Myntra—owned by Walmart-backed Flipkart—and Reliance-owned AJIO have removed Turkish brands such as Trendyol, LC Waikiki, and Mavi.

Tourism is also taking a hit. Once-popular destinations like Turkey and Azerbaijan are seeing a sharp drop in Indian interest. Travel agencies report a steep rise in booking cancellations. MakeMyTrip has pulled down offers for both countries, citing a 60% drop in bookings and a 250% spike in cancellations. Travel platform ixigo has halted all fresh bookings to these destinations. Co-founder Alok Bajpai said, “Enough is enough! Blood and bookings won’t flow together.”

The boycott has extended to grocery shelves. A Mint report notes that Turkish apples have vanished from Indian markets. Distributors have stopped stocking Turkish chocolates, coffee, jams, cosmetics, and more. According to the All India Consumer Products Distributors Federation, the boycott affects roughly ₹20,000 crore ($234 million) worth of food products.

Even education has not remained untouched. Prestigious institutions like IIT Bombay and IIT Roorkee have suspended academic ties with Turkish universities. Delhi’s Jawaharlal Nehru University and Jamia Millia Islamia have taken similar steps, halting student exchange programs.

This isn’t just a government stance—it’s a nationwide message:

If you stand with those who attack us, we won’t stand with you.

No announcements. No headlines.
Just action—quiet, firm, and working.