A commercial tower in Dubai has been fully sold out even before construction work has started. The project has already generated thousands of crores in pre-launch bookings but the surprising part isn’t the money.
Why This Tower Is Making Headlines
The real reason this project is in the news is its name. Dubai’s Danube Group has named the upcoming 55-storey Grade-A office tower “Shahrukhz by Danube,” after Shah Rukh Khan.
Massive Pre-Launch Response
The tower has received over ₹5,000 crore in pre-launch bookings, underscoring the strong demand for high-end office real estate in Dubai. The sale happened entirely before the actual construction began.
SRK’s Presence at the Launch
Shah Rukh Khan attended the launch event and said he felt honoured that a project of this scale carried his name.
Despite that, he explained why he typically avoids lending his name to brands or buildings.
SRK on Why He Rarely Associates His Name
“I don’t find myself that important that I put anything in my name except my films. Films are part of my profession and worship.” - Shah Rukh Khan
More SRK-Branded Towers May Come
Both SRK and Danube Group founder Rizwan Sajan have indicated that this may not be a one-off collaboration. More Shah Rukh-branded towers could be announced in the future.
Final Word
The early sellout of “Shahrukhz by Danube” shows the pull of Dubai’s real estate market and the commercial value of SRK’s global influence.
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