Garba and dandiya have gone from being just temple courtyards and community events to being on the other side of the world with the power of cinema and social media. These dances were not only displayed through their traditional ways in Bollywood but also reinterpreted for the big screen and for international viewers. Basically, the whole affair did not stay confined within the movie theaters anymore; it became a big deal outside the films as well with the coming of the viral stunts and the cultural recognition.
The film Bride and Prejudice directed by Gurinder Chadha was a pivotal moment for culture in 2004. One of the earliest instances of the Navratri pomp being showcased to an extant international on-screen was Bollywood meets Hollywood garba featuring Aishwarya Rai along with Martin Henderson and Daniel Gillies. The transition thus conveyed to a global audience that Indian folk dance could be spectacular beyond the Indian backdrop.
The point went further that no one else seemed to be prepared to carry it on as well and as far as Sanjay Leela Bhansali. Garba was made a medium of love and delight, and simultaneously a source of conflict when Bhansali used it in Goliyon Ki Raasleela: Ram-Leela (2013) to develop the relationship between Ranveer Singh and Deepika Padukone. At a later stage, Alia Bhatt not only followed the tradition but also transformed it radically by making garba an eloquent portrayal of power and identity in Gangubai Kathiawadi (2022).
The filmmakers tried to woo younger viewers by modernizing the festival atmosphere in Loveyatri (2018) and so giving garba contemporary rhythms and a cooler, more party-appropriate look. Till today, the movie's tunes continue to be played at college parties and music festivals where they keep On the playlist of Gen Z children with the recent trends of garba a new generation holing.
Garba has found a way to become viral, in many unexpected ways, even beyond the film industry. The people were amazed when Jaydeep Gohil did garba underwater. While on the other hand, dandiya performed by tourists on the top of the Burj Khalifa got a hype all around the world. The trick that each viral moment does to the tradition is putting on a new element of fun and reinvention.
Garba of 2023 is that the very year when UNESCO, by adding garba to its list of Intangible Cultural Heritage, recognizes its worldwide resonance and safeguards it as a living tradition. The path from a folk dance that was local to India to one of the most vibrant and lively cultural ambassadors of India.
Garba and dandiya have woven their way from Bollywood blockbusters to social media tricks, thus becoming global cultural exports. The dances of the past are no longer confined to their festival rituals; instead, they represent the spirit, strength, and happiness of India that is spreading across the globe along with their twirling movements.