From Madhubala to Alia Bhatt: How stars are loving 'kiss curls' again
In 2025, kiss curls have made a stunning comeback, merging the elegance of the 1920s with today’s bold fashion energy. Alia Bhatt’s recent Cannes appearance sealed the deal, reviving the art of styling baby hairs and sideburns into delicate, face-framing swirls. Often referred to in the past as "spit curls" named for the quick-fix method of slicking them down with saliva, kiss curls have evolved into a red carpet favourite, striking the perfect balance between nostalgia and high fashion.
A nod to the past: From Josephine Baker to Madhubala
Kiss curls have deep cultural and stylistic roots. First gaining popularity in the 1920s, the style was a staple of the flapper era, where silent film stars and jazz icons used them to add flair to their look. The legendary Josephine Baker made them iconic in the West, while Indian cinema’s own Madhubala mirrored the trend in the subcontinent, her soft curls accentuating her timeless beauty. These curls weren’t just about aesthetics; they softened the hairline, gave character short hairstyles, and served as a decorative element during a time when less was often more.
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Modern revival: Celebrities leading the curl comeback
Today, kiss curls are turning heads once again, seen across red carpets, runways, and social media. Alia Bhatt’s Cannes debut showed us how kiss curls can transform an elegant updo into something fresh and editorial. At the Met Gala, Sydney Sweeney went for a sleek low bun adorned with kiss curls, while Dua Lipa embraced the full flapper aesthetic with multiple glossy curls paired with a knotted bun.
This isn’t a trend limited to women. The style has found fans among male celebrities too. Bad Bunny has been seen incorporating kiss curls into his edgy, gender-fluid style, while Henry Golding adds subtle, styled curls to elevate his grooming game. This gender-inclusive resurgence shows just how versatile and expressive the trend has become.
Effortless and functional: Perfect for second-day hair
One of the best things about kiss curls? They’re low-maintenance and work great on hair that’s not freshly washed. When you're short on time between events, say, a morning wedding function followed by an evening dinner kiss curls offer a quick, stylish solution. Just a touch of gel and a tail comb can turn flat, oily strands into a polished, face-framing feature.
A curl with character
Whether you’re inspired by old Hollywood or looking to add a little drama to your look, kiss curls are the perfect accessory. Functional, fashionable, and undeniably expressive, they’re a reminder that beauty often lies in the smallest details.
