H&M clones models with AI

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Business | Economy
Deutsche Welle | Partner
11 APR 2025 | 07:00:54

Fashion giant, H&M, is making AI clones of real models. Some say it’s the future of fashion but as with all potential avenues opened up by the use of artificial intelligence, this decision has sparked major debate in the fashion industry.

Ethical concerns as well as artists' and workers' rights and compensation remain top issues. Let's find out more!

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