How nonnacore, a revival of Italian grandma glam, became a celeb favorite

In the fast-changing fashion landscape, trends have their turn in the spotlight and then fade away, but others have the staying power to endure with a fresh spin. ‘Nonnacore’, a fashion movement that puts Italian grandmothers at the forefront, has turned into a full-fledged Gen Z trend. Originally a retro nod to yesteryear's glamour, this playful yet high-end style is changing the face of fashion.

How ‘Nonnacore’ became the hottest trend

Although headscarves existed for decades, it took the example of celebrities such as Alia Bhatt, Beyoncé, Hailey Bieber and Kendall Jenner to really catapult nonnacore into the mainstream. When these A-list celebrities sported the fashion headscarf during their high-profile summer vacations in summer 2024, their followers were soon in tow. Whether it was a beach holiday in Mallorca or a city break in the Hamptons, the headscarf was the go-to accessory in vogue. Regardless of whether it was worn with a stylish swimsuit or an everyday ensemble.

Image courtesy: beyoncé

The timeless nostalgia of the headscarf

Photos of 1950s and '60s Hollywood movie starlets like Brigitte Bardot and Jackie Kennedy posing on the shores of Capri and Saint Tropez are iconic. These retro looks convey a glamour that remains strong today. Indeed, nonnacore works this nostalgia to a tee, combining old-world elegance with today's cool. Celebrities and influencers adore the adaptability of this accessory, it is dressed up for a sophisticated brunch or styled low-key for a day at the beach.

The simplicity and luxury of nonnacore style

The style is simple to accomplish but carries an unmistakable air of sophistication. The charm of the headscarf is its simplicity only a couple of simple knots or creases are required in order to look chic, polished. And though the styling is uncomplicated, the material usually silk is what gives it the luxurious feel. It's a fashion style that's stylish without effort, rendering it ideal for people who aspire to high fashion in a relatable manner.

Why celebrities can't get enough of nonnacore

The reason nonnacore is based on retro looks but is so modern in feel is the reason why it speaks to style icons of today. Beyoncé, Alia Bhatt, Hailey Bieber are some celebrities who trend very fast and take no time to catch up.

Not only did these celebrities wear the scarf, but they also utilized it in creative ways whether as a beach accessory or even as a skirt. The accessory's versatility enabled celebrities to include it in their personal wardrobes, from casual appearances to major events, further solidifying its position in the fashion limelight.

Influencers and celebrities will ensure that the trend is sustained, and we can anticipate more versions of the headscarf, and it will become a classic accessory for years to come.

Where to buy headscarves?

If you’re looking to upgrade your wardrobe with this season’s must-have accessory, look no further. Our recommendations below are based on a variety of price ranges and styles so that you can lean into the versatility of headscarves.

1. The Peacock Throne Scarf from Indiacircus takes you on a tropical adventure and is perfect for summer beach days. Price: Rs. 599.
   https://indiacircus.com/the-peacock-throne-scarf.html?campaignid=19890414612&campaign={campaign}&adgroupid=&adgroup={adgroup}&keyword=&matchtype=&adposition=&network=x&gad_source=1&gad_campaignid=19890442980&gbraid=0AAAAADsyXDzOaw4chXDVT-KLptSGZ2gBr&gclid=Cj0KCQjwh5vFBhCyARIsAHBx2wxfL6xwDtiqQWklQp9IelbPCRHv6-VAf9EHVHxXE7KR0k_-AvYN4MMaAgybEALw_wcB
   

2. This monochromatic Alexvyan headscarf on Myntra is simple and pairs well with loungewear when you’re on vacation. Price: Rs. 399
   https://www.myntra.com/scarves/alexvyan/alexvyan-women-printed-satin-head--neck-scarf/35258600/buy
   

3. This Molt Panther Scarf from Tossido doubles up as a bag accessory and adds a chic touch to your outfit, especially on a hot day filled with strolling and shopping. Rs. 1,590.
   https://tossido.in/products/molt-panther-scarf-and-bag-scarf-set?variant=42824242397427&country=IN&currency=INR&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&gad_source=1&gad_campaignid=15752682693&gbraid=0AAAAACxsUBTzRyWYl58tl9kzobCndAmru&gclid=Cj0KCQjwh5vFBhCyARIsAHBx2wz4EGvSGbIG_BX4uMZXdBZxULXIjnrXt7uwIeo2Iem_LKx_eOB0jHoaAjtFEALw_wcB
   

4. This printed scarf from CrossKulture, available on Nykaa Fashion adds a pop of colour to your outfit of the day. Much needed for those sun-kissed photo-ops. Rs. 495.
   https://www.nykaafashion.com/crosskulture-multi-color-satin-printed-scarf/p/21530623?adsource=shopping_india&skuId=21530623&utm_content=ads&utm_source=GooglePaid&utm_medium=PLA&utm_campaign=SSC_Catchall&gad_source=1&gad_campaignid=21057027307&gbraid=0AAAAAC968R3QdAPvpdq69NILuuZnYPMXy&gclid=Cj0KCQjwh5vFBhCyARIsAHBx2wzdfJ0_jl2GjZWqXneh5zCy5ZW_EwS1VLJx55ssgXm_4HPJ03fVhkQaAnA1EALw_wcB