Protein has moved out of the gym and into the kitchen! It’s not just the bodybuilders and #FitTok influencers anymore—protein is trending hard, and it’s dressed in popcorn, kulfi, and even snack bars endorsed by celebrities.
From Khloé Kardashian’s Khloud Protein Popcorn to Zac Efron’s shredded-friendly 14g protein oatmeal and Ranveer Singh’s SuperYou wafer bars, we’re living in a world where every snack is flexing its protein credentials.
Heck, even your nostalgic Amul kulfi has gotten a buffed-up sibling in high-protein form. If Instagram aesthetics had a nutrient mascot, protein would be its six-pack-sporting poster child.
We’re being sold a dream: the more protein, the better. But here’s the catch—just because it’s hyped doesn’t mean it’s universally necessary.
So, what’s the big deal about protein?
To be fair, protein is essential. It builds and repairs tissues, keeps your hair and nails strong, and supports hormone and enzyme production. It also keeps you full longer, which can aid in weight management. But the truth is that most average people already get enough protein through their regular diets, think eggs, lentils, paneer, chicken, tofu, yoghurt, and even whole grains.
Unless you’re a serious athlete, into strength training, recovering from an injury, or following a medically advised high-protein plan, you probably don’t need to protein-pack every bite. In fact, going overboard can do more harm than good. Overconsumption can strain kidneys, mess with your digestion, and, ironically, push out other nutrients your body craves like fibre, complex carbs, and essential vitamins.
Swapping chips for a protein bar is smart. Replacing every snack with a supplement-laden, artificially sweetened protein “treat”? Not so much.
We still need a balanced diet and whole foods still matter. No amount of whey in your popcorn can compensate for the fibre in fruits and veggies, or the slow-burning carbs in millet and brown rice. Your gut wants diversity, not a one-nutrient obsession.
While protein is great, so are good fats, antioxidants, and even that cheeky bite of dark chocolate. Don’t feel tricked into thinking every bite needs a gym membership. If you are thinking of making any changes to your diet plan, have a quick chat with your doctor or a registered nutritionist.
Looking for high-protein foods? Here are some great options that are sure to leave you filled and delighted.
