SEBI’s shocking alert on digital gold: Are you at risk?

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Business
Bhawna Sati
14 NOV 2025 | 04:45:10

Hold on! Before you grab digital gold from just any app, think about what you're doing. You could lose all your money. This isn't just talk; it's coming from SEBI, the market regulator in India. They're telling people to watch out for buying digital gold on sites that aren't regulated. If you do, you're on your own.

Why SEBI is worried?

Loads of young people are getting into digital gold because it's easy. You just buy a little, keep it online, and sell it later. The thing is, most of these apps and sites selling digital gold aren't checked or approved by SEBI.

So, if the site messes up your sale, closes down, or doesn't give you your gold, you can't do anything about it. SEBI can't help, and you don't even know if your gold is real. If the site has money problems, your money could just vanish.

This warning is happening now because everyone's using digital gold as gifts on UPI apps and during festivals. SEBI worries that people think it's a safe, new way to save, but it's not part of the regular, watched-over market.

What’s the safer alternative?

SEBI isn't saying gold is bad; they just don't want you buying it in risky ways. If you want to get into gold, they say stick to these safer, official options:

  • Gold ETFs: These are like stocks for gold, backed by real gold.
  • Commodity Derivatives: This is for people who know about futures and options.
  • Electronic Gold Receipts (EGRs): SEBI made these so you can own gold electronically in a clear and easy-to-trade way.

These choices are watched closely, so your rights are protected, the gold is stored well, and the price is tied to real gold.

What if you already invested?

If you already have digital gold on an app or website, don't freak out. But take a look at how much you have. If it's not much or it's from a trusted place, might as well keep it. But if the site seems shady, think about moving to the SEBI-approved options.

Digital gold might look good, but when it comes to your money, being safe is what counts.

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