In a time when celebrities often get called out for cultural appropriation, Sonam Kapoor has shown how to celebrate India's diverse crafts respectfully. By crediting artisans and sharing cultural context and by platforming regional designers, she turned fashion into a lesson in appreciation, not exploitation.
If there is any difference that needs to be drawn between cultural appropriation and cultural appreciation, it is Sonam Kapoor. For her, regional crafts are not costumes; they come from a place of community and history.
One recent highlight is her Manipuri attire from EAST by Easternlight Zimik. By focusing the spotlight on the back-strapped loin loom and the women who keep this craft alive, Sonam sent a message on behalf of the weaving practice that has been seldom highlighted in the light of fast fashion.
Instagram: @sonamkapoor
This isn't her first time giving credit where it's due. When Sonam wore the Mogos - a traditional Ladakhi ensemble by Namza Couture - she explained its elements and origins in her caption. That added cultural context separates appreciation from imitation.
Instagram: @sonamkapoor
Sonam and Rhea Kapoor never tire of promoting regional designers, narrating stories behind each textile, not using them as props for exoticism. They share the socio-historical background of the garments and make sure the artisans and the community are recognized.
Thoughtful styling, cultural credit, and genuine respect for India's craft traditions-Sonam Kapoor shows how fashion can honor heritage without crossing into appropriation. A lookbook of how to appreciate culture, don't you think?
