If investing is an art and science form, then Devina Mehra is both the master artist and the rigorous scientist—blending the intuition of a seasoned strategist with the precision of data-driven analysis.
With a career spanning over three decades, Mehra has built a reputation for data-driven investment decisions and a sharp analytical mindset that challenges conventional market wisdom. Under her, asset management firm First Global became a pioneer in using AI and machine learning for investment decisions.
Money, Myths and Mantras
In her latest book, Money, Myths and Mantras: The Ultimate Investment Guide, she argues that many widely accepted market beliefs—such as the superiority of domestic investments—lack empirical support.
Yet, she is not blind to the pitfalls of equity investing. “I have never ever advised 100% equity allocation for even a young person. I have always been an advocate of asset allocation and that includes fixed income products such as fixed deposits,” Mehra tells Fortune India.
Bullish Long-term view
She maintains a bullish long-term view on Indian equities but warns investors against overconfidence and unrealistic return expectations. Beyond wealth management, she is a strong advocate for financial literacy, empowering individuals to make data-driven investment decisions.
Power & Entreprenurship
Devina Mehra also shared her views on power. Speaking to Hook at the Fortune India MPW 2025 event, she said power, to her, is the ability to effect change—not just in one’s own life but in the lives of others as well. Reflecting on the decision that changed her life, Mehra pointed to entrepreneurship. She gave up a secure job to start a business in the 1990s—at a time when such a move was far from conventional.
Disclaimer: This article includes inputs from the “Most Powerful Women – 2025” list, originally published by Fortune India.
Read the original version here: https://www.fortuneindia.com/rankings/most-powerful-women/2025
