Dubai, the ultra-luxury and food experimentation haven, has done it once more. This time, in the shape of a dessert that's stirring up a storm on the internet. This is the ‘Dubai Chocolate Burger’, a decadent, sweet fusion that's left netizens torn between salivating and screaming "diabetes incoming!"
Developed by Egypt's favorite dessert company ‘B Laban’, this unusual product has finally landed in the UAE and is making waves for the right (and wrong) reasons.
Let's dissect it, layer by sinful layer. This is not your average fast-food burger, it's a sweet-tooth's fantasy. Instead of buns, you have soft English cake slices. Filling the sandwich are three textures and tastes:
And because that ain't enough drama on the plate, it's served with a pourable Belgian chocolate dip, so that it's half meal, half performance art.
This over-the-top dessert is priced at 30 AED, roughly ₹750 INR, and is available across all B Laban outlets in the UAE. Given Dubai’s love for lavish desserts and Instagrammable food, the chocolate burger fits right in with the city’s dessert-first approach to dining.
Social media meltdown: Delicious or too much?
As expected, the internet has Opinions, with a capital "O."
Foodies are going crazy about its gooey textures and opulent presentation. Reels and TikToks of the chocolate-drenched burger are going viral, with the titles "Take my money" and "Dubai never misses.
On the other hand, health-aware individuals are not too happy about it. Posts such as "This is why my sugar levels spike just by watching" and "Looks delicious, but also like a medical emergency" are inundating the posts. It's the age-old instance of eye-candy vs. calorie guilt.
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The Dubai Chocolate Burger is just the latest in a string of viral dessert inventions from the city. From gold-flaked ice creams to milk cakes in every color of the rainbow, Dubai’s dessert scene is booming. And it’s no surprise,Dubai is as much about desserts as it is about deserts these days.
With its cosmopolitan patrons, active influencer scene, and penchant for the opulent, it's the ultimate sandbox for culinary experimentation. B Laban's burger is not merely a dessert, a marketing opportunity.
The Dubai Chocolate Burger is not for everyone, but it certainly knows how to make an entrance. Are you in it for the 'gram or the ganache? Either way, one thing's certain Dubai's dessert life just got crazy.
So, would you bite, or swipe left?