What's the reason for the massive popularity of 'Bigg Boss'?

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Entertainment | TV OTT
Tanushree Roy
09 APR 2025 | 11:48:51

With 'Bigg Boss 19' just around the corner, excitement is at peak. This year, several high-profile names, including comedian Kunal Kamra, have been approached to join the show, sparking curiosity about who will step into the infamous house.

While Kunal has declined, we are excited to see the lineup the Salman Khan-hosted show gets this year. But beyond the stars and the spectacle, one question lingers: what is it about ‘Bigg Boss’ that makes it so irresistible to viewers? Is it the drama, the unpredictability, or the celebrities?

What's with the obsession with 'Bigg Boss'?

It was in 2006 when the first episode of ‘Bigg Boss’ was aired on Television. 19 seasons later the show continues to remain an audience favourite, garnering mind-boggling TRPs. But how and why? The answer likely lies in a combination of factors, each playing a significant role in making ‘Bigg Boss’ a phenomenon.

Viewers seem to love reality TV drama

First and foremost, it’s the drama that keeps people hooked. Reality TV thrives on unpredictability, and ‘Bigg Boss’ offers that in abundance. The format of the show, where contestants are confined to a house and constantly monitored, provides a breeding ground for conflicts. Whether it's tension-filled arguments, love stories, sudden eliminations, or surprising twists, there is always something to look forward to.

The celebrity factor

Another factor that plays a major role in the popularity of the show is its celebrity contestants, whom audiences are curious about. The reactions and personalities of these famous folk, be it the host Salman Khan, or contestants like Hina Khan, Shehnaaz Gill, Shilpa Shinde, Dolly Bindra, Rakhi Sawant, and Tejasswi Prakash, keeps viewers coming back for more.

So, whether it’s Salman Khan’s witty hosting or Shehnaaz Gill's meme-worthy dialogues, these personalities add a touch of uniqueness to the show. Fans have also grown to like bold personalities like Rakhi Sawant for her dramatic flair or ‘Bigg Boss’ winner Tejasswi Prakash's candidness. The viewers invest emotionally in these stars, creating a strong fan base that ensures consistent viewership.

'Bigg Boss': Internet's favourite

Be it Pooja Mishra or Shehnaaz Gill, 'Bigg Boss' contestants have blown up on the internet. Over the years, certain moments from the show have become iconic, making their way across social media platforms. Whether it’s a dramatic fight, a hilarious slip-up, or a celebrity’s candid confession, ‘Bigg Boss’ has consistently delivered moments that are perfect for memes.

In conclusion, the obsession with ‘Bigg Boss’ is not just about the drama or the stars—it’s a combination of both, amplified by the power of social media.

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