Why Dua Lipa’s Service95 is more than just a celebrity newsletter

In an age and era where influence is currency, even celebrities are diversifying their public personas with side ventures. But while many turn to beauty lines, fashion labels, or liquor brands, pop sensation Dua Lipa has chosen an unconventional route.

The diva runs a regular newsletter called Service95, and it is not just another celebrity-backed product. It’s a curated lifestyle guide that blends food, travel, literature, and even politics.

Dua Lipa’s newsletter Service95

What began as a newsletter now exists as a full-fledged media brand. Service95 recommends everything from where to eat in Paris to what book to pick up next. It includes conversations with authors and changemakers and addresses socio-political issues like the conflict in Palestine.

Launched in 2022, her newsletter is inspired by the curated lists she shared with friends since childhood. It offers a blend of news from across the world. Each weekly issue includes a personal letter from Lipa and contributions from global writers. The platform has since expanded to include a podcast, Dua Lipa: At Your Service, and the Service95 Book Club, both aiming to spark meaningful conversations. Lipa's goal is to make journalism more accessible and help readers make sense of the world through thoughtful storytelling. While there's no denying that celebrities wield immense soft power. Their global following, instant visibility, and ability to shape public conversations make them influential voices beyond their core industries. When a star like Dua Lipa talks about refugee rights or shares a reading list featuring lesser-known authors, it draws attention. People listen.

In India we have Twinkle Khanna

Examples like Twinkle Khanna’s Tweak India in Bollywood further prove this point. With her sharp wit and feminist lens, Khanna has built a space that goes beyond glamour and entertainment.

However, with power comes responsibility

However, this kind of influence also comes with responsibility. Celebrities aren't elected leaders or experts in global affairs, and when they speak on sensitive political topics, their words can carry a disproportionate weight. The risk of misinformation, backlash, or oversimplification of complex issues is real.

Authenticity matters. And when stars like Dua Lipa or Twinkle Khanna engage with the world in a meaningful, informed way, they set an example for how influence can be used responsibly.