Why Gen Z and millennials are ditching peak season

Move over, summer rush and winter holidays, today’s young travelers are flipping the script. Gen Z and millennials are skipping peak season travel in favor of quieter, more affordable getaways. Driven by a desire to dodge tourist crowds, avoid inflated prices, and travel on their own terms, this generation is changing how and when we explore the world.

Off-season is the new cool

According to recent insights from visa platform Atlys, 73% of young travelers now prefer off-season vacations. That’s a clear sign that the younger generation is prioritizing value, experience, and peace over traditional travel timelines. And India is no exception 71% of Gen Z travelers in the country are making the same choice, opting for less chaotic, more budget-friendly travel windows.

What’s the appeal? Fewer queues at iconic landmarks, less crowded beaches, and a chance to experience destinations in a more authentic light all while saving money.

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Saving money without sacrificing experience

Off-season travel isn’t just about avoiding crowds it’s also financially smart. Airlines, hotels, and tour operators often slash prices significantly during non-peak periods, offering attractive deals on flights, rooms, and packages. Young travelers—many of whom are students or early in their careers are taking note.

A quieter time of year means access to luxury at a discount, with high-end resorts and unique stays suddenly becoming accessible. The bonus? Personalized service, more availability, and better experiences overall.

Traveling on their own terms

This generation doesn’t just want to "go on vacation." They want immersive, once-in-a-lifetime adventures, without the stress and pressure that peak season often brings. Whether it’s exploring a snow-draped Himachal in February or soaking up Europe’s charm in shoulder months like April or October, Gen Z is defining new ways to enjoy travel.

They’re also leveraging digital tools like flexible visa platforms, deal trackers, and remote work options to make these trips even smoother.

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A shift in travel mindset

Millennials and Gen Z are known for seeking authenticity and intention in their experiences, and that shows in how they travel. It’s no longer about ticking off a destination during holiday season just because everyone else is doing it.

Instead, they’re asking: Is it worth the hassle? Can I have a better time when it’s quieter and cheaper? And more often than not, the answer is yes.

Goodbye FOMO, Hello smart travel

This new trend is more than just a seasonal preference, it’s a travel philosophy. Gen Z and millennials are choosing smarter, more mindful adventures that prioritize value, comfort, and peace of mind.

By traveling off-season, they’re not just saving money, they’re getting more out of the experience, enjoying destinations on their own terms, and shaping the future of travel in the process.

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