Why is India's truck art dying out?

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11 JUL 2025 | 10:52:46

The colorfully painted trucks on Indian highways have always been reflective of their drivers. The vibrant and intricate truck art tells stories of the driver's culture, beliefs, background, and more.

Unfortunately, homogenization due to the advent of pre-painted trucks and stickers is slowly killing the once thriving cultural and business space. Cost is yet another factor contributing to the collapse.

Watch the full video.

*This story was originally published on https://www.dw.com/ and is republished here with permission.*

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