From quitting their day jobs to building a brand worn by millions, The Souled Store’s journey is a masterclass in turning pop culture passion into a business empire. Co-founder Harsh Lal reveals how four friends started with funny t-shirts, landed their first licenses with Friends and The Big Bang Theory, and grew into a powerhouse with 200+ licenses and 8 million loyal customers. From tackling fakes to launching 50+ stores and expanding internationally, discover the inside story of India’s original fandom fashion movement—plus wild fan stories, celebrity moments, and what’s next for the brand.