India might be getting its own challenger to
WhatsApp, and it’s coming from a familiar name. Zoho, the Chennai-based software giant, has quietly built a new messaging app called Arattai, which means “chit chat” in Tamil. True to its name, the app focuses on fast, casual conversations but packs all the essentials you’d expect from a modern messenger.
What is Arattai?
Arattai is designed to give users everything they love about
WhatsApp, including text messaging, voice and video calls, stories, and even channels. Unlike other local alternatives that have tried to enter the Indian instant messaging market, Arattai is backed by an established tech company, making it a serious contender. And because it was developed completely in India it has attracted some serious attention from the Government of India, with Union Minister Dharmendra Pradhan endorsing it as “secure, reliable, and worth trying.”
Features and Functionality
Arattai is strikingly familiar to WhatsApp. You get a simple interface, clean and intuitive which has features that GenZ users expect from an instant messaging app. While Whatsapp is still ahead leads in the privacy department with full end-to-end encryption, Arattai currently encrypts only calls. However, the company has confirmed that a full encryption update will be rolled out soon.
Can Arattai Replace WhatsApp?
Whether Arattai can replace WhatsApp in India, would be interesting to see.
But that’s not happening anytime soon, that’s for sure. WhatsApp is one of the most used apps in the country for everyday communication.
But given Arattai’s local roots, government support, and growing user interest, it has the potential to become a serious competitor to WhatsApp.
The Future of Indian Messaging Apps
With regular updates, improved encryption, and added features, this Made In India platform might not only attract new users but could also challenge WhatsApp’s dominance in India.
Conclusion
The launch of Arattai, proves that India is capable of producing its own robust tech platforms. While WhatsApp still holds the lead today, the rise of Arattai signals a future where India-made apps could play a major role in everyday digital communication. For users who value local innovation and security, switching to Arattai might soon become an attractive option.
