At its annual I/O 2025 keynote, Google unveiled a sweeping lineup of AI-powered innovations that could reshape how we search, shop, work, and even create movies. Sundar Pichai’s team doubled down on the promise of AI, rolling out new features that bring the company’s Gemini models front and center — signaling a serious challenge to rivals like OpenAI and Microsoft.
The centerpiece is AI Mode for Search, now launching to all users in the US. Powered by Google’s Gemini chatbot, this feature transforms search into a more natural, conversational experience. Instead of scrolling through endless links, users can simply “talk” to the AI, narrowing down results and getting nuanced answers in real-time.
AI-powered virtual try-ons and seamless shopping
AI Mode is gearing up to radically enhance online shopping. Imagine uploading a full-length photo of yourself and virtually trying on clothes directly from Google Search. This AI-powered virtual try-on technology understands the nuances of body shape, fabric movement, and lighting to produce realistic previews, helping users shop with confidence without leaving their homes.
With the upcoming “agentic checkout” feature, AI can not only find the right item at the right price but even complete the purchase on your behalf using Google Pay — a seamless blend of convenience and AI smarts.
Flow app brings AI to filmmaking
Creativity also got a boost with Flow, a brand-new AI filmmaking app. Using a combination of Gemini, Imagen, and Veo, Flow lets users generate eight-second video clips from text prompts or images, then stitch those clips into longer videos with built-in scene-building tools. This could democratize filmmaking, enabling anyone to create polished AI-driven videos without a camera or editing suite.
Google Beam upgrades 3D video calls for remote work
Google’s evolution of its ambitious Project Starline is another highlight. Now called Google Beam, it’s a 3D video chat system built into an HP device that uses a light field display and multiple cameras to render lifelike 3D images of the person you’re talking to. Several companies including Deloitte and Salesforce are already adopting Beam for their offices, pointing toward a future where remote meetings feel far more real.
AI tools for developers: Jules and Stitch
Developers were not left out. Google introduced Jules, a next-gen AI coding assistant that clones your codebase inside a secure cloud environment and can autonomously write, debug, and test code — effectively acting as a supercharged pair programmer.
Alongside this, Stitch offers a rapid way to turn UI concepts into front-end code, transforming rough sketches or screenshots into usable app interfaces in minutes.
Project Astra and Gemini bring smarter assistance everywhere
Google also previewed advancements in Project Astra, an experimental AI assistant that’s growing more proactive — capable of completing tasks without explicit commands, such as catching homework mistakes or interacting with objects seen through your phone camera.
The integration of Gemini into Chrome means soon you’ll have AI helping you summarize, clarify, and navigate across multiple browser tabs effortlessly.
Google’s AI ambitions intensify the battle with OpenAI
All of these developments show that Google is aggressively expanding AI’s reach into everyday digital life — from shopping and communication to coding and creative media. With virtual try-ons, 3D video calls, AI filmmaking, and smarter assistants, Google is staking its claim as a major contender in the AI wars.
While OpenAI and Microsoft have dominated headlines, Google’s latest I/O reveals a battle intensifying — and a future where AI tools become an integral part of how we work, shop, and create. Judging by Google’s AI Mode rollout and ambitious plans, that future might be closer than you think.
