In recent years, India has witnessed a remarkable shift in its music scene, with global superstars like Maroon 5, Coldplay, Alan Walker, Green Day, Shawn Mendes, and now even Travis Scott performing to sold-out crowds. The rise in international concerts has captivated the Indian audience, and the surge in these events has led many to wonder: what is behind this growing trend?
While there are several factors at play, one undeniable catalyst has been the massive influence of social media and music streaming platforms that have completely transformed the way we consume music.
Music And Its Multiple Mediums
Gone are the days when music lovers had to rely solely on radio or television to access their favourite international hits. Today, platforms like Spotify, YouTube Music, and social media apps like Instagram and TikTok have completely revolutionised the music industry. Global music is now just a click away, and Indian fans have an ever-expanding catalogue of international artists at their fingertips.
One of the most influential changes has been the role of Instagram reels. These short video clips, set to music, have become an essential tool for virality, and it’s not just local music that’s gaining traction; international artists are seeing their music go viral in India through this format.
Take, for instance, Alan Walker’s "Faded" or Travis Scott's "SICKO MODE." These tracks, which might have been niche hits a decade ago, are now being discovered by millions of young Indians through viral social media content. Instagram reels and TikTok have created a new type of music promotion, one that transcends geographical borders and brings international tracks into the limelight, allowing Indian audiences to engage with them in a personal way.
This shift in how we experience music is particularly significant among younger generations, specifically Gen Z and millennials. For them, music isn’t just something to listen to—it’s an experience that connects them to a global community.
Indian Cities Have Become A Hotspot For International Stars
With the rising popularity of international music, India has become a prime market for global artists. For years, India’s music scene was primarily focused on Bollywood and regional music, but that’s rapidly changing. International artists are now seeing the immense potential in touring India. Major cities like Delhi, Mumbai, Bangalore, and Hyderabad have become hotspots for global tours, with their thriving youth culture and love for global music.
The country’s large and diverse audience has become an attractive destination for artists looking to expand their fanbase. Maroon 5, Coldplay, and Shawn Mendes, for example, have been able to draw massive crowds because of the country’s growing youth demographic, which is passionate about international music. With millions of music lovers eager to see their favourite global artists in person, international tours are becoming increasingly frequent.
Travis Scott’s recent announcement of his India tour is the latest evidence of this trend. The rapper and music producer, who has a massive following worldwide, is one of the biggest names to bring his tour to India in recent years. His decision to include India in his tour speaks to the growing demand for international music and the country's importance in the global entertainment market.
So, what’s the real driving force behind this rise in international concerts? Is it the influence of social media, the global reach of streaming platforms, or the booming music industry itself?
