Is applying highlighter under the eyes a thing? Alia Bhatt thinks so

In the ever-evolving world of makeup, trends come and go, but some techniques have the power to completely transform your look. One such emerging trend highlighting under the eyes, is getting a glow-up, quite literally, thanks to Bollywood stars Alia Bhatt and Deepika Padukone. Gone are the days when makeup followed rigid rules. Today’s beauty routines are all about personalisation and creativity, and these celebs prove just that.

The glow shift: Highlighter instead of concealer?

Traditionally, under-eye makeup has revolved around matte concealers, baking powders, and heavy layering to hide dark circles and brighten the area. But Alia Bhatt’s makeup video shows a refreshing take. Instead of sticking to thick concealers or powders, she’s seen applying a liquid or cream highlighter directly under her eyes.

What does this do? It softly reflects light, creating a radiant, healthy finish. Instead of masking the skin, it enhances its natural glow, giving the under-eye area a lifted and awake appearance.

Radiance around the eyes

Deepika Padukone, another icon of effortless glamour, has also embraced this luminous technique. In her case, highlighter isn’t just under the eyes; it’s applied in the outer corners as well, blending seamlessly with the high points of the cheekbones. This creates a halo-like glow around the eyes, adding depth and brightness without a cakey or overdone look.

Her red carpet and casual looks both showcase this subtle trick. The result? A naturally fresh, youthful complexion that looks polished without being overly sculpted.

Why this technique works

Using highlighter under the eyes might sound unconventional, especially to those raised on 2016 makeup trends, but it’s rooted in a simple principle: light reflection. Where traditional powders and matt products absorb light, highlighters bounce light off the skin, making areas appear more lifted and awake.

This method can:

• Minimise the appearance of fine lines and dark circles
• Create a dewy, fresh look
• Add a natural dimension without contouring
• Reduce the need for multiple heavy products

Matte vs. Glow: A new era of makeup

While matte finishes still have their place especially for oily skin types or long-wear needs, today’s beauty philosophy leans more toward enhancing natural texture and radiance. This new under-eye highlighting technique fits right in, offering a skin-first, minimalistic approach that still delivers visible results. Even if you’ve spent years mastering baking and powdering, now might be the perfect time to switch it up.

The bottom line: Should you try it?

If you’re looking to refresh your makeup routine with a light, modern twist, using a highlighter under the eyes might be the glow-up you need. Whether you follow Alia’s soft glow or Deepika’s extended shimmer, the technique is easy, versatile, and flattering on most skin types. So, are you ready to swap your matte concealer for a dewy touch of light? Your under-eye might just thank you.