Is Bollywood’s entourage culture excess or simply reality of modern fame?

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Entertainment | Bollywood
Naima Sood
18 NOV 2025 | 12:30:46

Veteran actor and writer Piyush Mishra recently stirred a hornet's nest when he questioned the growing entourage culture in Bollywood. In a candid remark, he praised South India's film industries for what he called their "simpler" and more "disciplined" approach, where the stars often work with minimal teams. His observation resonated with many, but it also begs the question: is this comparison fair, or an oversimplification of two very different ecosystems?

The Pressure Cooker of Bollywood Visibility

Bollywood celebrities work in the most scrutinized environment in the country. Every airport look is analyzed, meme-ified, and critiqued within minutes, along with the choice of outfit, gym sightings, and on-set photos. This pressure has only increased with the increasing use of social media.

In this atmosphere, having an entourage-stylists, makeup artists, hair experts, fitness trainers, nutritionists, and managers-isn't always indulgence; for most actors, it's a professional necessity. These teams help maintain consistency, manage image, ensure preparedness for high-definition cameras, and keep up with the relentless appearance expectations placed on them.

Different Industries, Different Realities

While Piyush Mishra likes things frugal and even admires the groundedness of actors like Ranbir Kapoor for operating with no excess, he perhaps overlooks that both Bollywood and South cinema work in very different ecosystems.

While it may be true that South Indian industries deal with smaller teams, they also work within other sets of audience dynamics, paparazzi cultures, promotional expectations, and production rhythms. What seems “disciplined” or “simple” there might not translate directly to Bollywood’s hyper-visibility.

So, is it really accurate to call one industry “smarter” or “more disciplined,” or does each simply reflect the demands of its own environment?

The Bigger Question

But at root, this isn't a debate about entourages-it's about the state of fame. The contemporary celebrity doesn't just act; they maintain a brand, a digital presence, and a constant public persona. Teams make that possible.

So what do you think? Is the Bollywood entourage culture excessive - or a natural reaction to the pressures of modern stardom?

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