Would you eat the same snack 300 days a year? PM Modi does! His go-to? Makhana. And he might be onto something—this Bihar-born superfood is going global fast.
The Rise of Makhana: India’s Superfood Sensation
For centuries, makhana—also known as fox nuts or lotus seeds—has been a staple in Indian households. Rich in protein, fiber, and antioxidants, it’s a guilt-free, nutrient-packed snack that’s gaining serious traction worldwide.
India already dominates makhana exports, with the U.S., Canada, and Australia among its biggest markets. But here’s where things get interesting: the industry is poised for a massive boom. Currently valued at around ₹2,000 crore, experts predict it will surpass ₹13,000 crore in the next decade!
Challenges in the Industry
Despite its potential, makhana farming has long struggled with outdated practices, low mechanization, and inconsistent quality standards. These bottlenecks have limited production efficiency and global reach. However, India is ready to change that.
The Government’s Big Move
Recognizing makhana’s economic and nutritional value, the Indian government is stepping in. The establishment of the Makhana Board is a game-changer, aiming to modernize farming techniques, streamline quality control, and boost international exports.
With a structured approach to mechanization and standardization, India is set to not just maintain but expand its dominance in the global superfood market.
What’s Next for Makhana?
With rising health consciousness and a booming functional food industry, makhana is finding its way into protein bars, cereals, and gluten-free snacks. As the world shifts towards healthier eating, makhana might just be the next quinoa or chia seed.
So, next time you reach for a bag of chips, ask yourself—should you be snacking on makhana instead?
