Tropical getaways may still be wishlist material for many, but the fashion world is diving deep into coastal fantasy—and it’s called Mermaidcore. A dreamy blend of ocean-inspired elements, this trend brings the charm of the sea straight into your wardrobe, no passport required.
Whether or not you can afford trips to Thailand or the Maldives, you can still channel island vibes through seashell jewellery, shimmery fabrics, and flowing silhouettes. It's a style statement that screams vacation—and it’s here to stay.
Mermaidcore is more than just a Pinterest aesthetic. It’s a fashion movement rooted in marine motifs, pastel hues, and fluid textures that reflect the ocean’s serene beauty. Think pearls, iridescent fabrics, sequins that mimic fish scales, and shell accessories that give every outfit a beach-ready feel. The look is feminine, whimsical, and a little nostalgic, pulling cues from fairy tales, summer holidays, and mythical sirens.
The trend has gained serious star power. Ananya Panday embraced it effortlessly, sporting seashell and starfish accessories that sparkled under natural light, giving off strong island-girl energy. Meanwhile, Janhvi Kapoor stunned in a mermaid-style lehenga that perfectly captured the blend of desi glam and aquatic fantasy. These red carpet choices prove that Mermaidcore isn’t just for beaches, it belongs everywhere from parties to music festivals.
The global wave of Mermaidcore began building momentum with Halle Bailey’s appearances during her promotional tour for Disney’s The Little Mermaid. Her red carpet look featuring glistening gowns, wet-looking hair, and oceanic jewellery offered the blueprint for this trend. Her style became an instant reference point for Gen Z, who love blending pop culture with dreamy fashion inspiration.
Young fashion lovers are embracing Mermaidcore for what it represents: freedom, fantasy, and self-expression. At a time when international travel is either aspirational or occasional, this trend offers an escape through style. It’s no surprise that Mermaidcore has dominated Instagram feeds and TikTok tutorials, with content creators showcasing how to layer pearl necklaces, style chiffon sarongs, and play with aqua-toned makeup.
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You don’t need a yacht or a tropical beach to join in. Here’s how to add Mermaidcore to your look:
Jewellery: Opt for pearls, shell earrings, and beaded anklets.
Fabrics: Choose flowing, sheer materials like chiffon, mesh, and satin.
Colours: Embrace shades of blue, turquoise, coral, and lavender.
Textures: Look for iridescence, metallic details, and watery prints.
Makeup: Dewy skin, shimmer shadows, and glossy lips seal the look.
With celebrities embracing the mermaidcore aesthetic and Gen Z turning it into a style staple, this trend is more than a passing tide. It captures the joy of coastal living, the freedom of fantasy, and the creativity of fashion—all in one magical, sea-sprayed look.
