Sam Altman’s secret plan to defeat Musk’s X & Meta’s Insta

OpenAI CEO Sam Altman is cooking up something big, and this time, it could shake up the social media world!

According to sources speaking to The Verge, OpenAI is working on a brand-new social network. And it's not just any platform – it’s designed to rival Elon Musk’s X and Mark Zuckerberg’s Instagram.

At the heart of this internal prototype? ChatGPT’s image generation with a social feed. Yes, imagine scrolling through a feed where users generate and share content powered by AI, visuals, text, even memes, all with a little help from ChatGPT.

Sam Altman has been secretly seeking feedback from outsiders, exploring whether this project should be a standalone app or baked right into ChatGPT, which, by the way, is already the most downloaded app globally.

If launched, this platform would throw OpenAI directly into the ring with Elon Musk’s X and Meta’s Instagram. And Altman isn’t one to back down. Remember his witty comeback when Musk tried to buy OpenAI for $97.4 billion? Altman joked, "No thank you, but we will buy Twitter for $9.74 billion if you want."

What’s really at stake here is real-time user data. X and Meta already train their AI models using their social feeds. If OpenAI gets its own social playground, it could turbocharge its AI training capabilities, leveling the playing field—or even gaining an edge.

The goal? To help users create more viral, engaging content with AI tools. And it’s working—insiders say there’s growing envy of how Grok on X helps users craft viral posts by saying controversial things.

Will this new AI-powered social network ever launch? That’s still unclear. But one thing is certain: Sam Altman isn’t just shaping the future of AI anymore – he’s eyeing the throne of social media too.