The 'Homebound' cast to SRK-DP: Epic celebrity collabs take over Instagram
Celebrity collaborations have evolved from being mere promotional stunts to highly strategic moves on Instagram. From dance reels to skincare ads, these partnerships are proving to be genius strategies for building deeper emotional connections. The latest few collaborations have taken over Instagram and left fans delighted.
Be it Janhvi Kapoor, Ishaan Khatter, and Vishal Jethwa lighting up screens with their dance moves to ‘Bijuriya’ to Sakshi Shivdasani collabing with Abhay Deol, it’s a mad multiverse of collab out there.
The ‘Bijuriya’ dance collab
Janhvi Kapoor’s latest collaboration with her ‘Homebound’ co-stars Ishaan Khatter and Vishal Jethwa have left the audience stunned. The trio set the floor on fire with their energetic dance to ‘Bijuriya’ from her upcoming film ‘Sunny Sanskari ki Tulsi Kumari’ that is also quickly becoming a fan favourite.
The song is a remake of a non-filmy pop track by Sonu Nigam from the early 2000s and has gone viral on social media.
Such collaborations are more than just entertainment; they are an excellent marketing tool. Fans who already follow these stars on Instagram or YouTube engage with the content, pushing visibility and helping brands connect.
Deepika and Shah Rukh Khan’s skincare collab
Bollywood’s iconic duo, Deepika Padukone and Shah Rukh Khan, are no strangers to collaborations. Recently, they teamed up for a skincare sesh, and it quickly became a massive hit.
Their collab was for the skincare brand 82°E owned by Deepika Padukone herself. Their natural chemistry, both on and off-screen was translated effortlessly into their fun skincare routine.
When two of the biggest names in Bollywood come together for a brand collaboration, the result is more than just an endorsement. It’s an emotional connection that the fans totally loved.
‘Thala’ MS Dhoni and R Madhavan come together
R Madhavan and former India skipper, MS Dhoni recently collaborated for what looked like an action movie first. The teaser showcased Madhavan and Dhoni clad in black attire and sunglasses, wielding guns, setting the tone for an exhilarating adventure. Fans couldn’t wait for the reveal and there were all sorts of anticipation on social media. Madhavan shared the video on Instagram, labeling it as the teaser for ‘The Chase’. However, eventually it was revealed that this was for an advertisement and not a movie!
Influencer Collabs: Sakshi Shivdasani and Abhay Deol's Fun Twist
Sakshi Shivdasani, an influencer known for her witty takes and fun reels, teamed up with Abhay Deol for a fun take on the latter’s film ‘Zindagi Na Milegi Dobara’.
Why Celebrity Collaborations Work
These collaborations aren’t just about showcasing talent—they're brilliant marketing strategies that leverage the emotional connection fans have with these celebrities. So, tell us which celebrity collab you would like to see next.
