The Riviera Bob: TikTok’s sleek summer haircut taking over red carpets

The newest haircut trending on TikTok and red carpets is the Riviera Bob. Short, sleek and incurably chic, this haircut draws inspiration from the light-as-air sophistication of the French Riviera. It's sophisticated but not too serious, understated but eye-catching. Hairstylists attribute the trick to its equilibrium, styled enough to be glamorous but casual enough to be worn daily.

What makes the Riviera bob different?

While the blunt bob or the traditional layered cut relies on shape, the Riviera Bob lives by movement. Gentle layers, delicate shaping, and organic texture provide it with flow. It shuns stiffness and instead rejoices in lightness. A dash of gloss or shine spray seals the deal.

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Why celebrities love it

This cut has soon acquired a celebrity fan club. Gigi Hadid recently introduced her take, teaming the Riviera Bob with a sun-kissed glow and effortless clothing. The style set off her features to perfection, adding softness and edge. Selena Gomez also adopted the look but infused it with a glamorous twist with sleek waves and shiny styling. Their versions reflect the versatility of the cut relaxed for day, dramatic for evening.

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The trend’s social media rise

It's blown up on TikTok and Instagram with tutorials, makeovers and hairstylist analysis. #RivieraBob and #SummerBob hashtags are trending, with millions of views. Fans adore its sophistication paired with simplicity. For some, it's not just a haircut, it's a look. The reference to the French Riviera adds vacation chic, even when just grabbing errands around the city.

How to style the Riviera bob

It's refreshingly easy to style the Riviera Bob. Add light movement with a mousse or texture spray. For a more polished look, sweep in soft waves with a curling wand or straighten with a glossy finish. Top off with sophisticated sunglasses, gold hoops, or a silk scarf to add to the Riviera vibe. Casual or glamorous, the bob has it covered.

Why it works for summer

Summer demands hair that's effortless to style and cool to wear. The Riviera Bob does it all. Its shorter length is weightless, and the layered texture refuses flatness even on humid days. It's pool-party perfect, date-night elegant or red-carpet dazzling. Best of all, it exudes that stylish ‘done but not overdone’ look that embodies modern style.

Should you try it?

The Riviera Bob is more than a fleeting trend. It's the haircut that defines summer 2025 casual, chic and versatile. Whether you like Gigi Hadid's effortless take or Selena Gomez's glam version, the cut demonstrates it suits any vibe.