Why the East-West bag is the cool, minimalist must-have of 2025

Have you met the Baguette’s cooler aunt? The east-west bag is the latest trend of the season, and we just cannot have enough! It is the right amount of refined and not too fussy, making it one of the most versatile bags to ever exist.

Defined by its thin, long straps (positioned toward the bag’s middle) and stretched-out silhouette, this bag has prevailed on the 2025 runways, too. Many celebrities like Hailey Bieber, Anne Hathaway, and Khushi Kapoor have been spotted with the bag.

The origins of the East-West bag

The East-West back first made waves in 2004 when Jean Paul Gaultier debuted his elongated version of the Birkin bag at Hermès. The silhouette was a departure from the traditional Birkin. It also offered a wider but shorter frame that still maintained the bag's signature luxury status. At the time, it was a revolutionary design. It showed that stylish bags could also be functional.

However, as the fashion world evolved, the East-West bag took a backseat. It was replaced by the larger, more practical totes that became synonymous with the 2010s. These oversized bags, made for everything from work to weekend getaways, quickly stole the spotlight. But, as we’ve seen before, the pendulum swings back.

However, as quiet luxury came back, the east-west bag is too making a return.

Why the bag is back

The bag’s revival aligns with two major trends: the resurgence of early-2000s fashion and the growing desire for more minimalist, subtle luxury. The early 2000s were all about sleek, elegant designs, and the East-West bag fits perfectly into that mould.

How the popularity of East-West bag rose

Searches for the East-West bag have skyrocketed, and it's no surprise that brands like Chanel have capitalised on this trend. In fact, searches for Chanel’s version of the East-West bag have jumped by an astounding 333%, according to recent data.

eBay searches have increased by 150%, proving that the bag is making waves and is here to stay.

This surge can be attributed to celebs. When stars like Hailey Bieber and Anne Hathaway are seen carrying a particular style, it automatically becomes a must-have accessory and fans rush to get their hands on it.

One of the most appealing aspects of the East-West bag is its versatility. Unlike the oversized totes that can sometimes feel too casual or cumbersome, the East-West bag transitions effortlessly from day to night.

The Totes vs. East-West Debate

Now, the question remains: Would you choose an East-West bag over the ever-popular oversized tote? Ultimately, the East-West bag represents a perfect blend of form and function. It may not be able to hold everything an oversized tote can, but it certainly has the capacity to elevate any outfit. Guess you have to make the choice!