Zomato pulls the plug on 10-minute delivery—too fast to last

Still think 10-minute food delivery is the future? Zomato’s just shown it might not be.

Only four months after launching it, Zomato has shut down its “Quick” service. It promised super-fast delivery of ready-to-make meals, snacks, desserts, and drinks from nearby restaurants.

So why the sudden U-turn?

CEO Deepinder Goyal says the model just couldn’t scale without hurting the customer experience. The reasons — no profits, no consistency, and frankly, no real demand.

Turns out, speed doesn’t matter if the food isn’t great and the business loses money. Zomato also pointed out that most kitchens and restaurants simply aren’t built to handle 10-minute delivery — and that led to a messy, unreliable experience for customers.

What’s more, this isn’t the first time Zomato has pulled out of the quick-delivery race. Back in 2023, it scrapped “Zomato Instant” after just a year — and that too was a 10-minute promise.

Eternal Q4 net profit at Rs 39 cr

Food delivery and quick commerce firm Eternal, which owns the Zomato and Blinkit brands, on Thursday reported a consolidated net profit of Rs 39 crore for the fourth quarter ended March.

The online platform also announced that it is shutting its Zomato Quick and Everyday businesses.

The company, which re-branded itself from Zomato to Eternal in March, had reported a net profit of Rs 175 crore in the year-ago period.

In a regulatory filing, it said the results for the quarter and year ended March 31, 2025, along with the December-end quarter, are not comparable with other periods.

Eternal's revenue from operations in the January-March quarter stood at Rs 5,833 crore against Rs 3,562 crore a year ago, the filing showed.