Start Up To Scale Up: From influencer to CEO- Aanam Chashmawala's journey with 'Wearified'

From blogging in the early 2010s to launching her beauty brand 'Wearified', Aanam Chashmawala’s journey is equal parts inspiring and honest. In this exclusive conversation, she opens up about how she broke into a male-dominated industry, why "suitability" in beauty is outdated, and the hard truths about bootstrapping a business in a saturated market. She also shares her unfiltered takes on influencer culture, entrepreneurship, motherhood, and the future of beauty in India. Tune in for raw insights, business lessons, and the BTS of Wearified's journey—from the first lipstick to winning beauty awards.