With Korean beauty trends like glass skin and multi-step routines captivating the world, you might wonder—how does Ayurveda, the 5,000-year-old science of life, fit into this modern beauty conversation?
Amid the global rise of Korean beauty trends and other international brands entering the Indian market, emphasising innovative formulations, Ayurveda is carving a niche by offering a holistic approach to beauty.
We spoke with the Bestselling Author and beauty journalist, Vasudha Rai, a renowned expert in the holistic beauty space and the author of multiple books including ‘GLOW’ and ‘The Book of Holistic Beauty’.
According to Vasudha, Ayurveda has to be relevant in today's day and age as we are not living in the same Ayurvedic times when there was no pollution, stress or blue light from our phones. Our lifestyles are completely different now so the products should be a mix of natural products and cosmoceuticals.
Some age old Indian brands like 'Vicco' or the newer ones like 'Kama Ayurveda' are ruling the market with their amazing products which are perfect for the Indian skin. Ingredients like saffron and manjishtha are more than just buzzwords in the Ayurvedic universe, they're celebrated for their anti-inflammatory and anti-ageing properties. Ayurveda's methods aim to focus on sustainable beauty that works long-term.
Speaking to us, renowned author and columnist, Suparna Trikha who is the Director of Suparna Herbs India Pvt Ltd, told us that Korean products are like fashion. Although effective they cannot compare with the 5000 year old science of beauty products that derive from Ayurveda and natural ingredients that have been time tested on Asian and Indian skins over years of research.
According to her herbs, roots, flowers and natural oils and extracts have been used in Indian beauty products since times immemorial and therefore, our Ayurvedic products are world class and compete with the best in the global markets.
Both Korean beauty and Ayurveda celebrate rituals, but here’s the difference—K-Beauty often layers products, while Ayurveda focuses on fewer, potent ingredients to restore your skin’s natural balance.
The newly launched Param Amrit, a luxurious Ayurvedic brand founded by the esteemed spiritual healer, Dr. Nutan Kher, is rooted in the ancient traditions of Ayurveda and redefines luxury through holistic well-being and timeless elegance. According to Dr. Kher “Ayurveda is not just a skincare philosophy; it’s a way of life rooted in balance, harmony, and the deep connection between nature and the self.” This philosophy forms the core of the brand Param Amrit.
Simple yet effective. Ayurvedic rituals bring beauty and wellness together, making self-care an experience, not a chore. Ready to embrace Ayurveda in your beauty routine? Then check out our guide to Ayurvedic skincare essentials below:
VICCO Turmeric Skin Cream Pack of 3 (90 g) - ₹479.00 - flipkart.com
Suparna Herbs (India) Pvt. Ltd. Body Ubtan Powder (200 g) - ₹ 650 – indiacart.com
Suparna Herbs (India) Pvt. Ltd. Fruit Slush Sea Salt Body Scrub (100 g) - ₹ 650 – indiacart.com
Kama Ayurveda Kumkumadi Illuminating & Skin Perfecting Day Cream (50 g) - ₹3295.00 - kamaayurveda.in
Shata Dhauta Ghrita - 100 Times Washed Ghee (Ancient Skin Repair Night Cream – 50 g) - ₹1,295.00 - svarasya.com
VedicDerm Dewy Hydra Gel Moisturiser with Blue Spirullina & Rose Hydrosol (50 g) - ₹ 3,499.00 - vedicderm.com
Param Amrit Ghritamrit – 50 g - ₹ 5,000.00 - paramamrit.com
