9 years later, Pokémon GO is still catching millions

Back in July 2016, no one expected a mobile game to cause absolute chaos in the streets. But Pokémon GO did just that — turning everyday places into PokéStops, sidewalks into battlegrounds, and complete strangers into late-night gym raid buddies. And now, nine years later, the AR craze that made people walk outside on purpose is still alive and clicking.

It all started as a joke (literally)

Believe it or not, Pokémon GO began as an April Fools’ prank between Google and Niantic. But when Niantic repurposed the tech from its earlier AR game Ingress, it somehow clicked — and how. Within weeks of launch, servers were crashing, landmarks were packed, and Snorlaxes were rarer than logic on the internet.

The real magic? It blended real-world exploration with virtual rewards. Suddenly, people were racking up 10,000 steps, taking detours to chase a Pikachu, or bumping into other trainers in midnight raids. It was silly, chaotic, and wildly social — and that’s exactly why it worked.

Surviving the pandemic era

When the world shut down during COVID, it looked like Pokémon GO’s outdoor-first design would kill its momentum. But Niantic pulled a clutch move — introducing remote raids, increased spawn rates, and play-from-home perks. Instead of fading away, the game became a digital lifeline. A way to feel connected, stay active, and still evolve that Magikarp into a Gyarados — all from your balcony.

Sure, some features got rolled back later, sparking fan outrage (we’re still salty about remote raid nerfs). But the fact that the game adapted so fast is what kept it alive.

Still walking, still catching, still vibing

Fast forward to 2025, and while the stampedes have calmed down, Pokémon GO’s still got serious pull. With over 100 million monthly players, the community quietly grinds on — from weekend raiders to casual trainers. No more fountain dives or stampedes, but the spirit’s intact.

What started as a viral moment is now part of gaming history. Pokémon GO didn’t just change mobile gaming — it redefined what games could be. Active. Social. Real-world immersive. And a little ridiculous.

Nine years later, it’s not just a game. It’s nostalgia on legs.