Indian TV viewers will get a never, seen, before treat, one that literally comes out of the blue. Bill Gates, the one and only legendary co, founder of Microsoft and world, famous philanthropist, is bringing his vibes in a special virtual mode to Ekta Kapoor’s blockbuster family drama, ’Kyunki Saas Bhi Kabhi Bahu Thi 2’.
Not only is this crossover a total surprise, but it is also very likely to have a huge impact on the way Indian entertainment handles social issues.
Together with Smriti Irani’s legendary Tulsi Virani, the very heart and soul of the happy Virani family, Gates will be seen chatting.
The movie plot will revolve around the dramatic reunion of Tulsi and Gates via a video call in which they interact to talk about the importance of health care for mothers and newborns, an indirect reference to the healthcare sector India, the recipient of the philanthropy of Bill and Melinda Gates Foundation.
First and foremost, the thing that differentiates the work (film or TV) from the rest is its commitment to purposeful storytelling which is also the main reason why the partnership is more than a mere marketing stunt.
With the support of Bill Gates, it aims to enlighten worldwide healthcare issues, especially in India, through the bright diurnal routines of millions. While in the past Bill has commended India’s digital innovation and healthcare breakthrough, this TV guest appearance of his acts as a vehicle for further educational activities in the field of public health.
Since the show first aired in July 2025, 'Kyunki Saas Bhi Kabhi Bahu Thi 2' has been watched by a record number of people, over 1.6 billion minutes cumulatively, and about 15 million people during the first week only.
So, what Bill Gates does on the show is just perfect to go viral because it is like a fusion of a powerful international celebrity and family daily dramas most lovable by Indian households.
The online world is full of the same type of hustle, though, instead of talking about celebrities, people are discussing the memes and the anticipation of the guest role of Gates.
Would he start giving the Virani family some investment tips? Would he learn to speak Hindi? The potential storylines that Twitter users discuss are a source of excitement that lasts even after the episodes’ broadcast.
With the help of Ekta Kapoor and crew, the message that the Indian entertainment scene is on the rise and ready to take the lead in solving the issues by utilizing the celebrities for good is being sent out by way of literally inviting Gates onto the small screen.
What’s more, the audience is going to get not only a powerful and gripping narrative but one that really makes a difference too which is proof that it is a winning combination when one of the world’s biggest stars partners up with legends of Indian TV.
