How one Instagram like from Virat changed Avneet Kaur’s career overnight

In the age of social media, fame can be instantaneous, often sparked by the most unexpected events. Recently, Virat Kohli was in the news, and no, not for his exceptional runs at the Indian Premier League (IPL). The cricketer was in the news after he 'accidentally' liked actor Avneet Kaur's picture, posted by a fan page. Eagle-eyed fans were quick to notice, and soon the story of him liking Avneet's picture went viral.

A single like and what it did

Avneet Kaur, a rising star in the Indian entertainment industry, experienced a sudden surge in popularity after Indian cricket captain Virat Kohli accidentally liked a fan page post featuring her photo. The incident quickly went viral, leading to a flurry of memes and speculation. Kohli later clarified that the like was unintentional, attributing it to an algorithmic mishap while clearing his feed.

Virat clarified on the gram, "I'd like to clarify that while clearing my feed, it appears the algorithm may have mistakenly registered an interaction. There was absolutely no intent behind it. I request that no unnecessary assumptions be made. Thank you for your understanding.”

Despite the unintended nature of the interaction, the incident significantly boosted Kaur's social media presence. Reports indicate that she gained approximately 1.8 million new followers and secured 12 new endorsement deals across various sectors, including beauty, fashion, and fintech. Additionally, the value of her sponsored posts reportedly increased by 30%, rising from ₹2 lakh to ₹2.6 lakh per post.

Fast fame has its drawbacks...

In contrast, Monalisa Bhonsle, a 16-year-old garland seller from Indore, found herself thrust into the spotlight during the Maha Kumbh Mela in Prayagraj. A video capturing her striking features and engaging demeanor went viral, earning her the moniker "Maha Kumbh's Monalisa." However, the sudden attention brought unforeseen challenges.

Bhonsle faced overwhelming crowds, with people flocking to her stall for selfies and videos, disrupting her ability to conduct business. The situation escalated to the point where she felt unsafe, leading her family to decide that she should return home to Indore for her well-being .

These contrasting experiences underscore the unpredictable nature of viral fame. While Kaur's incident led to increased visibility and professional opportunities, Bhonsle's experience highlighted the potential for personal intrusion and distress.

As social media continues to play a pivotal role in shaping public perception, these stories serve as a reminder of the responsibilities that come with digital engagement. For public figures and ordinary individuals alike, the line between beneficial exposure and harmful attention remains delicate and often unpredictable.